About

"It's the vibe of it. It's the Constitution. It's Mabo. It's justice. It's law."

— Denis Denuto, The Castle (1997)

These days, many of us feel exactly the same way about Australia. The vibe just isn’t right anymore.

What is God’s Country?

Australia has always been known as God’s Country — one of the safest, most prosperous, and fairest places on earth to raise a family. That didn’t happen by accident. It was built in just a few generations by British settlers and the everyday Australians who followed them — people who lived by a simple set of values:

• True Blue: Deep pride in our country, its history, and the Western traditions that built it.
• Family Friendly: Putting family life first and creating places where kids can thrive.
• Settled: Building strong, long-term communities where people actually put down roots.
• Lifters: Hard-working, self-reliant people who contribute and look after their own.
• Traditionalists: Holding onto the conservative social values that have served Australia well.

In a changing Australia, fewer people share those founding values. God’s Country is becoming rarer, but it is still out there. Many families still want to live among their people, and this site simply helps you find it.

How does this site help?

We’ve mapped God’s Country across NSW (and soon Australia) so you can make one of the biggest decisions of your life — where to buy a home and raise your family — with confidence.

Instead of relying on beaches, house prices or school rankings alone, we show you where your people are. Where the True Blue spirit is strongest. Where young families are thriving. Where communities feel settled and values-aligned. All of Australia is beautiful; it's the people that make God's Country.

Using public data (2021 Census, 2022 election results, school enrolment stats and more), we’ve created simple, transparent scores for each value. The result? An easy-to-use map that helps young Aussies buying their first home, growing families, or anyone who wants their kids to grow up surrounded by like-minded people.

In short: it’s a practical tool for conservative Australians who want to live in the kind of country we grew up loving.

How do the scores work?

We first define a few simple measures for each cultural pillar, like "% of residents who are Australian born" for True Blue or "% of residents in young coupled families" for Family Friendly.

Next we normalise each measure by stretching the 1st and 99th percentile scores to 1-100. This allows us to compare apples to apples across metrics, create combined scores, and show real distributions. If none of the neighbourhoods are scoring high for True Blue the map will look red, however we do also quote the percentile ranking for context in the tooltip and right hand side panel.

Finally we average normalised scores for category scores (e.g. True Blue Score), with the God's Country Score averaged across all metrics.

Tips:

• Zoom in to tiny neighborhoods (based on ABS SA1 boundaries) for pockets of God's Country.
• Scores are based on percentages, so they're fair regardless of population size.
• Not everyone shares the exact same definition of God's Country, so you can use the "Customise" tab to change the scoring live as you're exploring.

Limitations

• Most data is from the 2021 Census, so it's about 5 years old.
• The composite scores (e.g. God's Country Score) average across all the normalised category scores, which smooths out extremes.
• The composite score band labels (e.g., "Rough as guts" under 20) are subjective.
• Metrics are proxies that may both underestimate (e.g., immigrants who embrace Aussie values) and overestimate (e.g., Aussies who reject them), but which give a solid overall impression.

Clarifications

• These demographic measures are just proxies for shared values at the population level. On average they correlate strongly with the things we care about, but they never tell the full story about any single person. Many immigrants fully embrace Aussie culture, many childless couples adore kids, many renters put down deep roots, and many Labor voters hold very sensible views. This site is about patterns, not judging individuals.
• We believe every person is created equal. At the same time, we know that communities work best when they share the values and traditions that made Australia great. That’s just common sense — and exactly why this map exists.